Chris Baker, co-founder of Serious Tissues, is a multiple-award winning social change strategist, specialising in communications. Chris has previously worked as head of strategy and social change at FCB Inferno, the UK’s leading communications agency for campaigns that generate social change. He also co-founded Change Please, a social enterprise that supports homeless people through ethical coffee, which has helped over 100 people off the streets.

Through his work in the communications industry, Chris has worked on projects tackling some of society’s most pressing issues, from knife crime and climate change to homelessness and poverty. After discovering the full extent of the deforestation that occurs to create toilet paper, with 10 million trees cut down each year, it was a natural step for Chris to use his skills to do something about it.